Posts Tagged 'IDF'

Differing social media strategies of the Israeli Government

A video of air strikes in Gaza, from the Israeli Defense Forces Youtube Channel

In what might be the next iteration of government public relations during wartime, different parts of the Israeli government have recently created a range of social media sites. An IDF Youtube channel highlights videos from air strikes it is undertaking in the Gaza Strip, interspersed with clips showing humanitarian aid deliveries. Its blog contains posts about recent operations it’s engaged in and statistics on rocket attacks towards Israel, among other things. Following the US government’s embedded reporting program during the Iraq War, this is a logical step in information warfare, essentially cutting out any intermediary between the public and a government’s message.

I’m dubious, though, as to whether the Israeli government will have a net gain in its information war by moving into the social media sphere. Its success or failure will be dependent on it having a deep understanding of the environment in which it’s now experimenting, something I would definitely not assume of any government bureaucracy.

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